According to Biomar, the collaboration combines their “global expertise in aquafeed manufacturing and nutritional knowledge with Fóðurblandan’s extensive manufacturing and distribution infrastructure and their deep-rooted presence in the Icelandic market”.
The partnership will be accompanied by an upgrading of the production facilities at Fóðurblandan, along with a distribution centre for the current range of existing BioMar product portfolio, which enables year-round reliable delivery to customers across Iceland.
“This partnership gives us a unique opportunity to deliver locally produced, high-quality aquafeed backed by BioMar’s extensive R&D capabilities,” said Paddy Campbell, VP of BioMar’s Salmon Division, in a press release.
“Fóðurblandan’s experience and strong supply chain infrastructure makes them an ideal partner to support our customers’ ambitions in Iceland,” he added.
Mike McLeish will lead the venture, having been appointed as BioMar's business unit director for Iceland, after holding senior leadership and business development roles across multiple international markets.
Joining him is Johannes Gislason, who takes on the role of sales and business development manager. A native Icelander with a solid background in aquaculture, he is expected to play a key role in expanding BioMar’s customer relationships and technical and nutritional support.
Úlfur Blandon, CEO of Fóðurblandan, said: “We are proud to enter into a commercial partnership with BioMar. With Fóðurblandan’s strong presence and extensive knowledge of the Icelandic market, combined with BioMar’s world-class technical expertise in feed development, we are forming a powerful alliance to support the future of aquaculture in Iceland. Producing feed locally is a major step toward reducing the industry’s carbon footprint, and this partnership plays a vital role in building a more sustainable, resilient and domestically driven feed supply chain.”
